Agency News
Latest stories

XPO: The Mars Agency rebrands to Mars United Commerce
The new name has been adopted by all of The Mars Agency’s operations around the world.
by Alisha Buaya – May 14, 2024

$100m in Q1 digital media wastage: 'Brands could be doing so much better'
The retail sector recorded $28.1 million in ad spend wastage.
by Alisha Buaya – May 14, 2024

Zenith appoints chief strategy and product officer, Penny Shell
Previously, Shell was consulting for Zenith, and national head of planning at OMD.
by Alisha Buaya – May 14, 2024

Thinkerbell and Menulog weigh in on Drake and Kendrick Lamar beef
"The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight."
by Alisha Buaya – May 13, 2024

Enigma appoints Ren Frise as executive director of digital, data, and tech
Frise's most recent role was as director of digital and technology at The General Store.
by Alisha Buaya – May 13, 2024

Rob Swinton departs OMD after 20 years, Alison Costello steps up as Brisbane MD
Laura Nice, co-CEO of OMD Australia, said it was a "mutual decision."
by Alisha Buaya – May 13, 2024

Greenpeace and Photoplay launch 'Fight For Our Forests' campaign
There were 77 individual 3D printed models used in the production.
by Alisha Buaya – May 10, 2024

Bullfrog reveals brand identity and campaign for Dineamic
"Way too many ads in the ready-made meal sector are a bit grim."
by Alisha Buaya – May 10, 2024

EssenceMediacom raises over $10 million in media support for Dolly's Dream
The GroupM agency has hosted a fireside chat with Dr Charlotte Keating, resident psychologist at ABC Radio.
by Alisha Buaya – May 10, 2024

Meeting of the Minds: Helena Barroso Zarco and Hayley Tse from impact
Barroso Zarco and Tse share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – May 10, 2024
