Agency News
Latest stories

TRA makes six hires across Sydney and Melbourne
The six new hires will work with clients including Edgewell, Danone, News Corp, and The Real Pet Food Company.
by Alisha Buaya – May 2, 2024

Kim Verbrugghe appointed CSO at CX Lavender
Verbrugghe joins from Boston Consulting Group, where she was general manager of venture and strategic design.
by Alisha Buaya – May 2, 2024

The Royals leads industry pack on 2024 AFR BOSS Best Places to Work
Equality Media, King Kong, Tracksuit, and PMG rounded out the top five.
by Alisha Buaya – May 1, 2024

Mamamia nabs Danni Wright as head of strategy
Wright recently exited dentsu as Carat's chief strategy officer.
by Alisha Buaya – May 1, 2024

WiredCo. named creative and content agency of record for G.J. Gardner
The indie pitched against 10 other agencies.
by Alisha Buaya – Apr 30, 2024

Human Kind Collective, a P&C consultancy for media agencies, launches
"Agencies are facing several challenges, from women over 30 leaving the industry in droves to managing multigenerational workforces and a concerning level of mentally unhealthy employees."
by Alisha Buaya – Apr 30, 2024

Defence and aerospace agency Sovereign launches as Dept of Defence pitch continues
Adam Benson: "We understand the gravitas of the subject matter we’re dealing with, the importance of delivering our services in a time of great and confronting change."
by Alisha Buaya – Apr 30, 2024

'Less about media plans, more about marketing orchestration': MFA Awards committee members on what clients need from media agencies
"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people in the most cost-efficient and ethical way possible."
by Alisha Buaya – Apr 29, 2024

Meeting of the Minds: Dave Levett and Remy Randall from Murmur Group
Levett and Randall share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Apr 26, 2024

Ardent to lead PR for The Fred Hollows Foundation
The agency will support the not-for-profit across earned media relations, ambassador procurement, influencer engagement, and social media amplification.
by Alisha Buaya – Apr 24, 2024
