Agency News
Latest stories
Mediaweek’s Ad Placement of the Month: A super launch captures a new generation of gamers
This month's winner is the partnership between Initiative, MBCS, and You Know Media for the launch of The Boys Gen V
by Mediaweek Admin – Oct 31, 2023
SBS Upfront 2024: Media buyers weigh-in on the broadcaster's offerings, innovations and initiatives
Media buyers revealed what impressed them and if the broadcaster delivered on the "demand different" theme
by Alisha Buaya – Oct 31, 2023
Born Bred Talent launches rebrand and new brand mission
Stephanie Schiccitano: "We are excited to embark on this journey"
by Mediaweek Admin – Oct 31, 2023
Innocean Australia launches advisory and implementation company lowercase
Jasmin Bedir: "Empowering brands to become customer-centric and purpose-led, ultimately enhancing their brand equity"
by Mediaweek Admin – Oct 31, 2023
Claxon CEO Daniel Willis reflects on an "exceptionally strong" FY23 and branching out into creative AI
Plus: The agency's continued focus on growth and performance and international expansion plans
by Alisha Buaya – Oct 30, 2023
Hatched wins Who Gives A Crap toilet paper
Catherine Edghill: "We're all in to help them uncrap the world"
by Mediaweek Admin – Oct 30, 2023
Media Republic welcomes Kelly McIlwraith as chief strategy officer
Kelly McIlwraith: "This is a great opportunity to be working with Steve Fagan and the team"
by Mediaweek Admin – Oct 30, 2023
Loan Morris launches 27 Degrees Media in Australia
Loan Morris: "My team and I are on a mission to make digital marketing fair, fun, simple and transparent"
by Mediaweek Admin – Oct 30, 2023
Publicis Groupe ANZ and Born Bred launches its Born Blak initiative
Skye Lambley: "It's important to create space for emerging talent from all backgrounds"
by Mediaweek Admin – Oct 30, 2023
Supermassive is appointed as the creative partner of Tourism Tropical North Queensland
"We are beyond thrilled to be representing such a unique, important and beautiful part of Australia"
by Mediaweek Admin – Oct 30, 2023
