Agency News
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Look for the new logo: RSPCA Approved becomes RSPCA Certified
The rebrand replaces the existing RSPCA Approved Farming Scheme name and identity.
by Vihan Mathur – Mar 3, 2026
Lifeblood launches 'Unlikely Version' campaign with M+C Saatchi
This activation brings together music and personal stories to highlight the life-saving impact of donations.
by Vihan Mathur – Mar 3, 2026
Paramount Australia taps Helen Elliott as Queensland Sales Director
Elliott previously led the 10 Regional sales team as Head of Regional Sales Brisbane.
by Vihan Mathur – Mar 3, 2026
'Bringing back jingles wouldn’t hurt': Which classic Aussie ads would be cancelled in 2026?
Top creatives reveal the classic Aussie ads that wouldn’t survive the woke police of 2026.
by Vihan Mathur – Mar 3, 2026
Mortar AI partners with DAIVID to integrate creative effectiveness into MMM
The new MMM + Creative solution integrates DAIVID’s emotional measurement framework into Mortar AI’s existing MMM engine.
by Vihan Mathur – Mar 2, 2026
What’s your cat thinking? Mars and Amazon 'Cat Decoder' campaign reveals
The campaign generated more than 9,500 personalised videos, achieving a 99% completion rate.
by Vihan Mathur – Mar 2, 2026
Ticker debuts Broker Business targeting Australia’s mortgage brokers
The weekly program is hosted by Rex Afrasiabi.
by Vihan Mathur – Mar 2, 2026
NHVR launches Operation Ambit to target heavy vehicle driver fatigue
It comes after nearly 5,000 fatigue breaches in 2025.
by Natasha Lee – Mar 2, 2026
Asembl drops Raw C x Violet Crumble coconut water crossover
This limited-edition release is now available in selected Coles stores nationwide.
by Vihan Mathur – Mar 2, 2026
Zitcha adds former Meta leader Phil Bonanno to drive APAC growth
Bonanno joins from Meta, where he served as client partner for 11 years.
by Vihan Mathur – Mar 2, 2026
