Agency News
Latest stories

The 2016 revival is here, but do ads still hold up?
A trip through 2016 adland.
by Vihan Mathur – Jan 29, 2026

IMAA adds four partners for 2026
They're welcoming Are Media, Google, Microsoft Advertising and Snapchat on board.
by Makayla Muscat – Jan 29, 2026

IGA brings ‘Can’t Believable Prices’ campaign to prove affordability
Lower prices? We'll buy that.
by Vihan Mathur – Jan 29, 2026

AANA names INVNT as experiential partner for RESET 2026
This year’s theme is centred on navigating growth through disruption.
by Vihan Mathur – Jan 29, 2026

Man of Many nabs Amelia Navascues as head of social and production
Navascues brings more than a decade of experience across broadcast radio, digital publishing and social content.
by Vihan Mathur – Jan 28, 2026

Sticki secures Bondi Sands and John Frieda as beauty brands scale micro-influencers
The move strengthens its position in Australia’s beauty marketing landscape.
by Natasha Lee – Jan 28, 2026

Fabulate unveils Fab 100 list as mid-sized creators dominate searches
Jessica Nguyen emerged as the most searched Australian creator on the platform last year.
by Vihan Mathur – Jan 28, 2026

AI-first strategy sees NP Digital Australia land 22 new clients
The company has seen a 25% revenue lift.
by Natasha Lee – Jan 28, 2026

GumGum taps former SWM director Tim Manton to drive NSW and QLD growth
The hire strengthens GumGum’s local leadership bench.
by Natasha Lee – Jan 28, 2026

MasterFoods launches ‘Big Yum’ campaign with T&P Australia
The creative centres on a series of short-form videos and stills that capture people mid- “yum noise”.
by Natasha Lee – Jan 27, 2026
