Latest stories

'It’s about showing up better': Herd MSL and Publicis Groupe unveil Elevate AI search offering
Elevate aims to move beyond traditional SEO metrics.
by Vihan Mathur – Apr 1, 2026

Nova Podcasts adds Do You F***ing Mind? to growing roster
The show is hosted by cognitive neuroscientist Alexis Fernandez.
by Vihan Mathur – Apr 1, 2026

Budget Direct funds South Sydney grassroots footy with major investment
The program includes funding for competitions as well as essential equipment for stronger community participation.
by Vihan Mathur – Mar 31, 2026

Studio LDN scores healthcare hat-trick with Medcast and Hola Health
The Sydney-based independent agency was appointed without a pitch process.
by Vihan Mathur – Mar 31, 2026

IHAC launches In-House Insights podcast for ANZ agency leaders
The debut season features guests from major organisations including Delta Air Lines, Telstra and Bupa.
by Vihan Mathur – Mar 31, 2026

AMEX inks a global NFL payments deal
The companies will launch the NFL Extra Points American Express Credit Card in the US.
by Vihan Mathur – Mar 31, 2026

Indie agencies rethink growth as AI reshapes media model
The report suggests AI is enabling smaller agencies to compete more effectively, allowing small teams to deliver greater output.
by Vihan Mathur – Mar 31, 2026

AiMCO unveils case studies spotlighting Australia’s top influencer campaigns
The case study features more than 30 campaigns from winners at the 2025 AiMCO Awards, spanning brands, creators and platforms across Australia.
by Vihan Mathur – Mar 31, 2026

CulturalPulse bagged NSW Premier’s Harmony Dinner award for second year
The award was presented at the NSW Premier’s Harmony Dinner, attended by more than 1,600 industry leaders.
by Vihan Mathur – Mar 31, 2026

Havas Media adds Molly Blacker as National Head of Strategy
Blacker joins from Slingshot, where she spent eight years, including the last three as Head of Strategy & Creative.
by Vihan Mathur – Mar 31, 2026

Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne
The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.
by Vihan Mathur – Mar 30, 2026

Kill Boring Dead taps Bastion's Nel Wolf as General Manager
Wolf joins from Bastion, where she was Group Client Director.
by Vihan Mathur – Mar 30, 2026

Melbourne Holocaust Museum appoints TAG to elevate social strategy
The new social media direction will support its mission to advance remembrance, education and fight against prejudice.
by Nama Winston – Mar 30, 2026

Tooheys Ultra just glides through ‘never-ending bar’ in Thinkerbell campaign
Just a schooner gliding along a long (really long), winding bar using practical effects - what can possibly go wrong?
by Vihan Mathur – Mar 30, 2026

M+C Saatchi nabs Jack Playfair to lead partnerships
Playfair joins from Bastion, where he spent three years leading integrated partnerships and brand collaborations.
by Vihan Mathur – Mar 30, 2026

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