Latest stories
HAVAS Red wins Smartsheet ANZ PR account
It comes following a competitive pitch.
by Natasha Lee – May 14, 2026
Ben Crawford on why agencies are investing in AI but not change
Brainwaves co-founder Ben Crawford explains why agencies are investing in AI tools, but ignoring vital behaviour shifts.
by Duane Hatherly – May 14, 2026
Initiative Australia strengthens leadership with two senior hires
The appointments follow the recent promotion of Paige Wheaton from Chief Investment Officer to National Managing Director.
by Vihan Mathur – May 14, 2026
HERO launches Toyota bZ4X with a little help from The Beatles
Toyota Australia and independent agency HERO launch the new all-electric bZ4X range with a Beatles track.
by Duane Hatherly – May 13, 2026
Thompson Spencer wins Honda New Zealand creative remit
The appointment comes after a year of work, including two major integrated campaigns.
by Vihan Mathur – May 13, 2026
Codral brings superhero energy to cold and flu season via Publicis Groupe
After decades of helping Australians 'soldier on', the brand is evolving for a new generation of families.
by Vihan Mathur – May 13, 2026
Dentsu sells Salesforce and integrates Merkle into ANZ business
The deal is expected to close in the third quarter of 2026, subject to customary closing conditions.
by Vihan Mathur – May 12, 2026
Atlassian CMO Zeynep Inanoglu Ozdemir exits
Marking the end of a three-year chapter with the software giant.
by Vihan Mathur – May 12, 2026
Orange Line wins Ashley & Martin SEO and AI visibility account
The appointment arrives after going through a competitive pitch process.
by Vihan Mathur – May 12, 2026
AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026
