Brands
Latest stories
"It's more than a change of logo." Accompany unveils new corporate brand for Magellan
Linda Jukic: 'It has modernised the look and feel, and has set the brand up for its future.'
by Alisha Buaya – Aug 20, 2025
Principals unveils Melbourne Chamber Orchestra's new season visual identity
Adele Schonhardt: 'With a track record of creating brands that captivate and connect, Principals was the perfect partner to help bring this vision to life.'
by Alisha Buaya – Aug 19, 2025
Muffin Break seizes the day with its new brand platform
Muffin Break has launched a new brand platform, Café Diem, encouraging Australians to make the most of their café experience. The platform was developed with creative agency jnr., appointed Muffin…
by Alisha Buaya – Aug 18, 2025
'We became a bit complacent': Subway's marketing director on transforming the brand for its 60th anniversary
Rodica Titeica: 'We're just getting started.'
by Alisha Buaya – Aug 15, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
Untitled Group's Dwayne Thompson on building authentic brand moments at Beyond The Valley
'Our most successful partners are those who embrace change and experiment alongside us, keeping the festival fresh, exciting, and ahead of the curve.'
by Alisha Buaya – Aug 13, 2025
Principals partners with Eat Up to support in-school meal program
Elise Cook: 'We understand the power of branding to communicate our impact, and we're excited to collaborate with Principals to translate our cause into a compelling brand identity.'
by Alisha Buaya – Aug 13, 2025
Nip & a tuck for Stan as it gets a tenth anniversary brand refresh with Hulsbosch
Marcel Wijnen: 'By refining its core equities and introducing new dynamic elements, we have reinforced Stan’s position as a modern and innovative entertainment platform.'
by Alisha Buaya – Aug 12, 2025
Domain taps Aisling Finch to lead marketing after CoStar deal
Jason Pellegrino: 'Her global perspective, digital expertise and deep understanding of Australian consumers make her uniquely positioned to lead Domain into its next era.'
by Alisha Buaya – Aug 7, 2025
Afterpay adds 'pay it forward' twist to Mystery Market
Katrina Konstas: 'This Afterpay Day, we wanted to create a genuine 'double win' - a prize for you, and the incredible feeling of gifting that same prize to a loved one.'
by Alisha Buaya – Aug 7, 2025
