Brands
Latest stories

Uber Eats and PAW Patrol launch via Special PR and Hatched
Lucas Groeneveld: 'When it comes to getting almost anything, including healthy breakfasts - we're on the case!'
by Alisha Buaya – Jan 24, 2025

Tooheys launch tour with Dune Rats to revive Australian pub culture via Thinkerbell
Sesh Moodley: 'With Toohey’s on Tour, we’re not just putting on a tour; we’re taking a stand for the pubs and clubs that keep the fire of live music alive in Australia.'
by Alisha Buaya – Jan 24, 2025

Kawai launches 'Instrumental to life' global platform via Ogilvy
Bridget Jung: 'With this campaign, we set out to remind the world why we play rather than focusing on what we play.'
by Alisha Buaya – Jan 23, 2025

Square shows why Service Still Matters via Sunday Gravy
Sam Whatley: 'With this new platform, we’re shining a light on the underappreciated acts of service worker.'
by Alisha Buaya – Jan 23, 2025

HOKA launches Bondi 9 with immersive beachside activation via Emotive
Matt Adams: 'We will celebrate with the Sydney community through a number of run clubs, masterclasses and guest interviews.'
by Alisha Buaya – Jan 23, 2025

SICKDOGWOLFMAN's Jess Wheeler redefines men’s skincare with exclusive SLATHER launch
Jess Wheeler told Mediaweek: 'We saw a hole in the market. A failure in communication.'
by Alisha Buaya – Jan 23, 2025

Journey Beyond brings The Ghan experience to life via Town Square
Justine Lally: 'This activation is more than just a glimpse into a train journey – it’s a celebration of Australia’s breathtaking landscapes and The Ghan’s enduring appeal.'
by Alisha Buaya – Jan 22, 2025

NRMA Insurance partners with Adelaide Fringe
Michelle Klein: 'This is an opportunity for NRMA Insurance to further demonstrate what A Help Company would do to support local communities.'
by Alisha Buaya – Jan 22, 2025

Woolworths and BIG W partner with Minecraft to launch exclusive collectible
Andrew Hicks: 'Minecraft Cubeez has been designed in a fun and interactive way for families to unleash their creativity.'
by Alisha Buaya – Jan 21, 2025

Budget Direct sleuths Sarge, Jacs and Chief front new Meteoric Mayhem campaign via 303 MullenLowe
Bart Pawlak: 'No matter how unlikely a giant meteor careening through our streets may seem, it’s perfectly in-step with the brand’s personality.'
by Alisha Buaya – Jan 16, 2025
