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CMOlympics: Woolworths CMO Andrew Hicks on inspiring 'optimism, growth, and togetherness'
"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."
by Talon Admin – Aug 12, 2024
AAMI and Ogilvy launch 'When our game has its moments'
Mim Haysom: "We’re proud of ... our ability to understand the particular challenges that our customers face, even those created by a wayward footy."
by Talon Admin – Aug 9, 2024
Doritos XXL launches sci-fi campaign via VaynerMedia, Mango, TRIO
A three-by-six metre mural of a Doritos corn chip crash landing into a building has also been installed.
by Talon Admin – Aug 9, 2024
CHEP launches first work for Spirit of Tasmania, 'Pack more in. Get more out.'
The Tasmanian Government-owned ferry business appointed CHEP as its creative agency of record in March.
by Talon Admin – Aug 8, 2024
GWM appoints Revium as digital agency of record
Revium joins Thinkerbell on the roster, following GWM's split with The Hallway.
by Talon Admin – Aug 8, 2024
FBoy Island partners with Vodka Cruiser and Snaffle for new season
The campaign includes incidental product placement in the show and BINGE streaming sponsored assets.
by Talon Admin – Aug 7, 2024
CMOlympics: Vin Naidoo on the power of Toyota's 'Team Everyone'
"Despite the way audiences are changing their viewing behaviours, FTA TV has a role to play in storytelling to mass audiences."
by Talon Admin – Aug 6, 2024
From Soldier On to Finger Lickin' Good: Brands 'go back to the past' with pre-COVID slogans
"There is definitely a trend of going back to the past – it's not just with the brands, we have seen it with fashion, culture, and music."
by Tess Connery – Aug 6, 2024
Lion head of marketing - craft and hospitality Ed Jamison exits after 12 years
Jamison told Mediaweek the decision "was a combination of numbers –12 years at an amazing company, a 3 month old, a 3 year old, and hitting 40!"
by Talon Admin – Aug 6, 2024
Steggles launches latest 'Stegglers for' work via M&C Saatchi
"The effectiveness of an emotive approach is something being increasingly realised and a natural way for the Steggles brand to be part of consumers' hearts and minds."
by Talon Admin – Aug 5, 2024
