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Zenith marks three decades
Zenith became the first media agency to launch in many of the key markets around the world
by Mediaweek Admin – Oct 10, 2018
Katie Finney appointed director of Seven’s program partnerships
Finney will steer overall strategy, creative direction and implementation of brand integration into premium programming.
by Mediaweek Admin – Oct 10, 2018
OzTAM appoints Adrian Bogdan Vasile as projects director
• Vasile will start in early November and joins OzTAM from Nielsen
by Mediaweek Admin – Oct 9, 2018
MCN transformation: Announces new structure and advanced ad team
• Advertisers promised review of Foxtel ad loads leading to greater impact
by Mediaweek Admin – Oct 9, 2018
NZME and Fairfax’s Stuff continue to look at merger options
Fairfax’s Stuff and NZME proposed a merger plan which the Court of Appeal rejected in September.
by Mediaweek Admin – Oct 5, 2018
Sparrow flies the coop: Greg Graham departs WPP after 30 years
"I’ve been very privileged to have had a 30+ year career ride with the WPP group."
by Mediaweek Admin – Oct 4, 2018
Twitter unlocks global revenue through in-stream video ads
The social media giant opened this capability to publishers this week.
by Mediaweek Admin – Oct 3, 2018
Lachlan Murdoch reveals his leadership team at new company post Disney transaction
Lachlan Murdoch has also revealed he will be the chairman and CEO of the new business.
by Mediaweek Admin – Oct 3, 2018
Co-founders announce Adam Mosseri as new head of Instagram
Mosseri, the current vice president of product, will take on the new role immediately.
by Mediaweek Admin – Oct 2, 2018
Viacom appoints new head of global kids’ brand Nickelodeon
Robbins will manage the creative and business operations at Nickelodeon.
by Mediaweek Admin – Oct 2, 2018
Val Morgan announces global first partnership with online media giant FANDOM
Val Morgan will exclusively represent FANDOM in Australia and New Zealand.
by Mediaweek Admin – Sep 28, 2018
Instagram co-founders quit ‘to explore their curiosity and creativity again’
Kevin Systrom and Mike Krieger have reportedly stepped away amid growing tensions with Mark Zuckerberg.
by Mediaweek Admin – Sep 26, 2018
Brian Lesser to lead AT&T’s new advertising company
Xandr encompasses all aspects of the existing AT&T advertising & analytics businesses.
by Mediaweek Admin – Sep 26, 2018
Zenith’s advertising expenditure forecast: Spend for paid search and social media to grow
In Australia, search (including directories) spend will grow an average 4% per year over the next three years.
by Mediaweek Admin – Sep 26, 2018
TEG and Roy Morgan launch sponsorship planning & optimisation platform
The partners say the Australian media rights and sponsorship sector is worth more than $4 billion.
by Mediaweek Admin – Sep 25, 2018
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