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Why attention metrics need to be viewed in the context of scale and reach
Is the attention of 10 as valuable as the attention of 10,000? As more media platforms join the attention debate, advertisers shouldn’t forget scale and reach, warns ThinkTV’s Kim Portrate.
by Mediaweek Admin – Dec 4, 2022
The countdown is on: Only 100 days to go until SXSW 2023
Registrations are now open for the Mediaweek official tour of SXSW
by Mediaweek Admin – Dec 2, 2022
Omnicom Media Group launches TRKKN Analytics and Cloud consultancy in Australia
The digital-analytics, ad technology and cloud consultancy business founded in Europe in 2008
by Mediaweek Admin – Dec 1, 2022
Foxtel Media launches paid early careers program to combat talent shortages
The program is in partnership with Western Sydney University
by Mediaweek Admin – Nov 30, 2022
Managing radio and podcast superstars: Biggest backroom operators revealed
The people helping guide the careers of Kyle, Jackie O, Hamish, Andy, Christian, Ben, Brittany, Josh, Russel, Wippa, Jonesy, Amanda and many more
by Talon Editor – Nov 30, 2022
Year13: New kids on the digital media block cutting through to Gen Z
"The brand persona is that cool older brother or sister that’s been there, done that"
by Tess Connery – Nov 28, 2022
Roundup: HBO bosses, Roxy Jacenko’s new project, Bluey in NYC
Snapchat, trust in journalists, News.net, ABC radio, Lisa Wilkinson, Allison Langdon, The Block, Sunrise, Abbey Holmes, Seven sports
by Mediaweek Admin – Nov 28, 2022
Ciaran Davis elected CRA chair after Grant Blackley steps down
CRA chief executive officer Ford Ennals welcomed Davis to the new role
by Mediaweek Admin – Nov 24, 2022
Vevo launches music video channels on global platform Plex
The partnership brings Vevo content to millions of Plex users around the world
by Mediaweek Admin – Nov 23, 2022
Roundup: Disney share price, Andrew ‘Cosi’ Costello
Simon & Schuster, Media Diversity Australia, Barrington Coast, Amazon Ads, This is Flow, Livewire
by Mediaweek Admin – Nov 23, 2022
Amazon Ads and Reprise Commerce partner to roll out Ads Accelerator
The program is open to all IPG Mediabrands’ agencies
by Mediaweek Admin – Nov 22, 2022
ARIAs introduce a new category to recognise Australian music in advertising
The new award coincides with the announcement of Our Soundtrack Our Ads
by Mediaweek Admin – Nov 22, 2022
Roundup: Disney stock prices, gambling ads, My Mum Your Dad
Streamers spend up, Triple M Newcastle, The Project, Allison Langdon
by Mediaweek Admin – Nov 22, 2022
Disney thriller: World’s biggest studio axes current CEO as former chief returns
The Walt Disney Company board of directors (re)appoints Robert A. Iger as chief executive officer
by Mediaweek Admin – Nov 21, 2022
Foxtel supports Maddie Riewoldt’s Vision with charity campaign
The TVCs feature children and adolescents who are living with Bone Marrow Failure Syndromes
by Mediaweek Admin – Nov 21, 2022
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