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Free TV broadcasters delivered average of 75% Australian content in 2023: ACMA
Commercial TV is required to broadcast at least 55% Australian content between 6.00 am and midnight on primary channels.
by Talon Editor – Aug 19, 2024
Roundup: Meta money, Gambling ads, SCA deal off, TikTok screen time, ABC radio splurge
Plus: Media Watch pitch for next host, Farnham recovery, US version of Kayo banned
by Mediaweek Admin – Aug 18, 2024
Tech taught Burton, Bowman, McKenty, and Coll that agencies underinvest in people: 'It's a travesty'
The creative leaders talk about selling time, how to 'keep the marriage spicy' with marketers, and why they returned to advertising: "Anyone who has stayed in this industry ... they're the most match fit slice."
by Talon Editor – Aug 16, 2024
Scroll Media partners with Vudoo to provide 'bespoke branding opportunities'
"As a publisher audience network, we can now offer not only top-of-funnel awareness ... but tangible business outcomes like add-to-cart and payment functionalities."
by Talon Editor – Aug 16, 2024
Sharyn Ghidella returns to 10 as presenter of Queensland's 10 News First
Starting in September, Ghidella will present from the network’s Brisbane studios.
by Talon Editor – Aug 16, 2024
Bernard Salt joins Boomtown to spotlight 'regional super consumer'
Salt predicts that the next 10 years will be “the time of the regions.”
by Tess Connery – Aug 16, 2024
Meta's AI Studio 'taking the first steps' to empower creators to build own AI
Will Easton tells Mediaweek that businesses will be able to create AIs that "reflect their brand's values through our business tools."
by Talon Editor – Aug 16, 2024
Sarah Cassell named AWARD School national top student
Mandie van der Merwe: "Her portfolio showcased flashes of brilliance and lateral thinking, making her the clear choice for 2024’s national top student prize."
by Talon Editor – Aug 16, 2024
Canva refreshes brand
The brand refresh was created by the in-house creative team using Canva’s own tools.
by Mackenzie Book – Aug 16, 2024
Cashrewards' Lachlan Brahe appointed chair of IAB Retail Media Council
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
by Mackenzie Book – Aug 15, 2024
Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024
"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in the racing series Gran Turismo are more likely to be in the market for a luxury vehicle."
by Talon Editor – Aug 15, 2024
Roundup: Tony Armstrong, Seven threatens Amber Harrison with legal action, Gambling ad ban
Southern Cross Media, Ryan Stokes, The Challenge, Peter FitzSimons
by Mediaweek Admin – Aug 15, 2024
Stan Sport subscribers increase over 50% during Olympics
Stan Sport recorded its highest viewing day ever, exceeding its pre-Olympic record by over 60%.
by Mackenzie Book – Aug 14, 2024
Click Media Group becomes first gaming agency to join AiMCO
Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.
by Mackenzie Book – Aug 14, 2024
Spinach appointed communications lead for Haymes Paint
Haymes Paint is Australia’s largest home-grown and owned paint business, with more than 350 stockists.
by Mackenzie Book – Aug 14, 2024
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