Outdoor
Latest stories
Woolworths joins QMS as Paris 2024 Olympic and Paralympic partner
Woolworths joins Allianz, Stan, Toyota Australia and Patties Food Group as partners in the DOOH network.
by Talon Admin – Jul 18, 2024
When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Talon Admin – Jul 16, 2024
Chris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy
"In recent years, the last quarter has become a high-stakes game for marketers."
by Mediaweek Admin – Jul 11, 2024
QMS and Vicinity Centres expand partnership, adding two sites to Emporium Melbourne network
"Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens in Australia."
by Alisha Buaya – Jul 10, 2024
OOH advertising a key driver of ROI combined with TV and digital
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
by Alisha Buaya – Jul 4, 2024
From Sydney to Paris: QMS' Tim Murphy on the resilience of out of home
Plus: Tender wins "set the business up to really shift market share going to 2025."
by Tess Connery – Jul 3, 2024
VMO secures advertising rights to Mall 88 and unveils The Halo
The Halo is the longest digital curved retail screen in the southern hemisphere, measuring 40 metres in length.
by Alisha Buaya – Jul 2, 2024
oOh!media expands Melbourne portfolio with addition of West Gate Freeway
The location sees upwards of 200,000 vehicles daily.
by Alisha Buaya – Jul 1, 2024
Ben Swaik and Alice Aram join Vistar Media as it launches Melbourne office
"With Ben and Alice on board, we are extremely excited to continue providing our clients in Melbourne with the highest level of service and support across their OOH campaigns."
by Alisha Buaya – Jun 28, 2024
I.M.A and the Motor Traders' Association NSW team up to launch awareness campaign
"This highly targeted messaging and media spend approach is all about building the appeal and attractiveness of a career in automotive."
by Alisha Buaya – Jun 26, 2024
