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Outdoor

Latest stories

Former ARN executive Peter Upton appointed General Manager of Gawk Outdoor
Outdoor

Former ARN executive Peter Upton appointed General Manager of Gawk Outdoor

“I am stoked to be part of this committed, rapidly growing team helping clients get great results”.

by Mediaweek AdminFeb 2, 2023

OMA reveals the OOH industry revenue hit $1 billion in 2022
Outdoor

OMA reveals the OOH industry revenue hit $1 billion in 2022

The Outdoor industry is projecting an annual compound growth rate of nine per cent over the next four years

by Mediaweek AdminJan 31, 2023

OMA launches its Healthy Returns campaign
Outdoor

OMA launches its Healthy Returns campaign

The campaign is being run in partnership with Health and Wellbeing Queensland and Nutrition Australia

by Mediaweek AdminJan 30, 2023

oOh!media signs long-term agreement to represent 17 large format digital billboards
Outdoor

oOh!media signs long-term agreement to represent 17 large format digital billboards

The sites are all positioned on major roads and motorways, providing valuable coverage on key routes

by Mediaweek AdminJan 30, 2023

QMS unveils new digital billboard Brisbane’s Queen Street Mall
Outdoor

QMS unveils new digital billboard Brisbane’s Queen Street Mall

The new full-motion digital screen is the largest external full-motion billboard in Brisbane

by Mediaweek AdminJan 19, 2023

oOh!media delivers Australian Open key highlights with Nine Entertainment and Michael Hill
Outdoor

oOh!media delivers Australian Open key highlights with Nine Entertainment and Michael Hill

oOh! announced a content agreement with Tennis Australia to provide real-time scores,at its Outfront in October

by Mediaweek AdminJan 12, 2023

Motio announces acquisition of oOh!media’s Café and Venue Networks
Outdoor

Motio announces acquisition of oOh!media’s Café and Venue Networks

These locations comprise of Cafés in CBDs and key urban locations

by Mediaweek AdminJan 3, 2023

The OMA appoints Philip Longley as director, government relations
Outdoor

The OMA appoints Philip Longley as director, government relations

Longley is responsible for the OMA’s government relations and stakeholder management strategies

by Mediaweek AdminDec 20, 2022

OMA welcomes MarTech platform LUMOS
Outdoor

OMA welcomes MarTech platform LUMOS

This year marks the biggest membership growth for the association since its inception in 1939

by Mediaweek AdminDec 15, 2022

Vistar Media and UM reveal the impact of programmatic DOOH on online traffic performance
Agencies

Vistar Media and UM reveal the impact of programmatic DOOH on online traffic performance

The campaign ultimately drove a 5.5% conversion rate for target consumers exposed to the campaign

by Mediaweek AdminDec 12, 2022

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