Partnerships
Afterpay to rename Qudos Bank Arena in five-year deal
The partnership will see the venue integrate Afterpay and Square payment technology across ticketing and in-venue transactions.
by Natasha Lee – May 19, 2026
ELLE Australia leads L’Oréal Paris Glass Skin launch
Are Media, L’Oréal Paris and WPP Media have launched an integrated campaign across ELLE Australia’s ecosystem.
by Mediaweek Admin – May 14, 2026
Rugby Australia taps Komo for fan engagement and loyalty platform
Through Komo, Rugby Australia teams will be able to launch branded fan hubs, live in-stadium activations, and much more.
by Vihan Mathur – May 14, 2026
HOYTS and IMAX crack record deal to expand footprint across ANZ
The move will nearly double IMAX’s footprint with HOYTS, expanding from four locations today to 14 in the coming years.
by Vihan Mathur – Apr 30, 2026
WPP plugs Google Earth AI into Open platform to track real-world consumer signals
The integration allows WPP clients to factor in real-world variables such as weather, traffic and movement patterns when planning campaigns.
by Vihan Mathur – Apr 23, 2026
Latest stories
Chemist Warehouse renews AFL deal with ‘ALL IN for Footy’ push
The retailer has committed to investing at least $1 million over five years in the AFL Umpires High Performance Pathway.
by Vihan Mathur – Apr 17, 2026
Yahoo DSP taps Guardian in push for cleaner programmatic supply
Through the integration, advertisers using Yahoo DSP can access The Guardian’s inventory via a unified platform.
by Vihan Mathur – Apr 17, 2026
Partners named for Prince Harry-led InterEdge Summit
The two-day summit will take place in Melbourne this week.
by Natasha Lee – Apr 13, 2026
