Media
Latest stories
Leisa Goddard: Why AI will never replace journalism
"AI lacks the inherent empathy and emotional intelligence that human journalists bring to the table."
by Mediaweek Admin – Jan 23, 2024
Simon Rollenbeck joins Komo Technologies as head of marketing
Rollenbeck will play a key role in shaping Komo’s brand position, demand generation and overall market strategy.
by Mediaweek Admin – Jan 23, 2024
The Daily Aus plots partnership strategy and overseas expansion
"I feel we're a little underestimated by the rest of the media market. We're ready for that attention."
by Alisha Buaya – Jan 22, 2024
Tom Braybrook reveals the "secret sauce" behind Acceleration's AI Marketing Maturity model
"We believe this will add more near-term value to marketers and how they want to adopt AI."
by Alisha Buaya – Jan 19, 2024
DoubleVerify expands brand safety and suitability on Facebook and Instagram
The release allows global advertisers to authenticate campaign quality and protect brand equity in user-generated media environments.
by Mediaweek Admin – Jan 18, 2024
Acceleration launches marketing maturity model to help marketers in the race to adopt AI
The model is based on data from more than 100 completed AI transformation consulting projects and 30 different use cases.
by Mediaweek Admin – Jan 17, 2024
Ethics, human centricity & transparency: The IMAA unveils guiding principles for AI
The principles were developed in collaboration with members and AI agency AirStack.
by Mediaweek Admin – Jan 16, 2024
Fabulate promotes Eliza Lewis and Lucy Ronald
Lewis steps up as national sales director, and Ronald as head of strategy and talent.
by Mediaweek Admin – Jan 15, 2024
Good Weekend brings back Tennis magazine ahead of the Australian Open
The magazine will feature insights from tennis stars Alex de Minaur, Elina Svitolina, and Ash Barty.
by Mediaweek Admin – Jan 11, 2024
HubSpot and TikTok partner to help brands convert audiences into loyal customers
The integration is designed to capture leads from TikTok directly in HubSpot and will benefit B2B businesses.
by Mediaweek Admin – Jan 11, 2024
