CHEP Network Brisbane appointed as Metagenics creative partner
CHEP Network will develop brand strategy and creative work across the Metagenics product portfolio
CHEP Network has announced that it has been appointed by natural medicine company, Metagenics, to develop brand strategy and creative work across its product portfolio, including Inner Health and Ethical Nutrients.
The partnership will see CHEP lead a range of initiatives for the brands, including supporting the growth of the Inner Health brand.
Metagenics’ head of marketing, Ruth O’Rourke-Hoarau, said, “We’re excited to partner with the team at CHEP to help breathe new life into our brands. We’ve been supporting Australians in their quest to live healthy lives for decades, and look forward to bringing a new iteration of that story to our consumers.”
CHEP Network Brisbane managing partner, Christine Gannon, added, “The Metagenics portfolio has some iconic brands that have been mainstays in Australian households. It’s a wonderful honour and opportunity to be able to support the continued growth of the business.”
The news comes after an announcement earlier this month that CHEP Network had been appointed creative and media partner for Victorian electricity distribution networks, CitiPower, Powercor & United Energy, following a competitive pitch.
The partnership is set to see the full-service advertising agency lead brand strategy, media strategy, creative and media execution across the portfolio of brands, with new brand work set to launch later this year.
CitiPower, Powercor and United Energy general manager Corporate Affairs, Jo Pafumi, said: “Throughout the tender process we were thoroughly impressed with CHEP’s creative and media capabilities and output.
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“They demonstrated the kind of truly integrated thinking that we were looking for. We need to elevate our brands by raising awareness of our role in supporting a clean energy future while also building stronger relationships with the Victorians who count on us to deliver reliable power each day.”
