Chery Motors retains as its PR agency partner

Chery Australia has retained Zeno Australia as its public relations agency for Australia.

The agency will spearhead strategic communications for the Global automative brand in its plans to accelerate growth and market profile in Australia through storytelling, high-impact media engagement, executive visibility, immersive brand experiences, and dynamic partnership management.

Chery, founded in 1997, has a global reach spans more than 80 countries, with over 15 million vehicles sold globally. Backed by 14 production facilities and a 5,500-strong R&D team across Europe, the USA and China, Chery is focused on accelerating its growth in Australia.

Chery recorded a 216% year-on-year sales increase and was recently recognised with accolades such as Drive Car of the Year: Best Urban Car Under $30k and Wheels’ Best Small SUV: Best Value awards, both for the Tiggo 4 Pro.

"We are delighted to appoint Zeno Group as our communications partner as we continue to expand Chery’s presence in Australia," said Lucas Harris, Chief Operating Officer, Chery Motors Australia.

"Zeno’s passion for our business, along with the team’s creative thinking and insightful strategic approach, shone throughout the pitch process. Australia plays a critical role in Chery’s global expansion plan and this is going to be significant year for us. We have every confidence that together, we’ll build great momentum for Chery as a challenger brand built to provide the very best for Australian families.

"With a range of new energy vehicles to be launched shortly, Chery is well-positioned for continued growth throughout 2025."

"Chery is a global brand bringing impressive vehicles and a bold ambition to the Australian market," Sarah Littlefair, Managing Director, Zeno Group Australia, added. "The opportunity to help accelerate Chery’s local profile through a creative, earned-first approach is incredibly exciting for our team."

Zeno Group has been appointed as the communications agency of record in Australia for The Gorilla Glue Company and O’Keeffe’s Hardworking Skincare.

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