Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy

Coca-Cola and OREO have launched their first brand collaboration, introducing two limited-edition products: the Oreo Coca-Cola Sandwich Cookie and the Coca-Cola OREO Zero Sugar Limited Edition.

The launch campaign, created by creative network Ogilvy in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows Australian and New Zealand fans to merge music tastes and enjoy a unique musical experience together. The platform invites fans to activate 'Bestie Mode.'

“Coca-Cola Creations is all about infusing the iconic Coca-Cola brand with new expressions of creativity, allowing Australian and New Zealand fans to experience the 'Real Magic' of Coca-Cola,” said Kate Miller, senior marketing director at Coca-Cola South Pacific.

“Coca-Cola Oreo Zero Sugar Limited Edition perfectly aligns with this, tapping into emerging technologies, collaborating with brands, artists and designers to create new flavours, designs and unexpected experiences.”

The products will be available in Australia from 9 September and in New Zealand from September across major and independent retailers. A frozen version of the Coca-Cola Oreo Limited Edition will also be available in Australia at participating McDonald's restaurants via the MyMacca’s app later this year, for a limited time.

“At Oreo, we pride ourselves on taking our customers on a delightful journey by bringing innovation and playfulness into our delicious cookies,” added Ben Wicks, vice president marketing – Australia New Zealand at Mondelēz.

"We are excited to unveil our latest innovation, Oreo Coca-Cola Sandwich Cookie, which is the result of an exciting collaboration that pushes the boundaries of flavour innovation to captivate consumers' taste buds and imagination.”

The campaign follows Ogilvy's recent work for AAMI, which highlights the quirks and challenges faced by both professional and community footy players. The campaign marked the third iteration of AAMI's new brand platform, positioning the insurer as the go-to for coverage when Australian life happens.

See also: AAMI and Ogilvy launch ‘When our game has its moments’

Credits:
WPP Open X
OREO brand agency partners

Agency credits: AKQA, TMA, EssenceMediacom, VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof, Dentsu, VML, and PXP.