GWM and Thinkerbell launch ‘Be More Tank’ campaign for Tank 500 Plug-in Hybrid

GWM has launched the Tank 500 Plug-in Hybrid under the rallying cry ‘Be More Tank’, in new work created by independent agency Thinkerbell. The campaign builds on GWM’s brand platform ‘Go With More’, continuing a string of new model launches for the brand this year.

The campaign seeks to inspire Australians and New Zealanders to embrace adventure and rediscover their outdoor spirit. The Tank 500 Plug-in Hybrid features the brand’s Hi4-T 4x4 technology and multiple intuitive off-road driving modes designed to make rugged exploration more accessible.

As part of the campaign rollout, GWM is activating Australia’s growing Tank Clubs, which have organically developed across social media platforms. Members will be invited to share user-generated content that embodies the ‘Be More Tank’ mindset, with selected clips to be edited into the hero film.

“In the Tank 500 Plug-in Hybrid, you can get out there and BE MORE TANK thanks to the global tech innovation of our Hybrid Intelligent 4WD (Hi4T) system which sets a new benchmark in performance for electrified off-roaders,” said Steve Maciver, Head of Marketing and Communications at GWM.

Sean McNicholas, Head Tinker at Thinkerbell, added: “We are not just launching a machine, but a mantra that can be whispered to yourself (and shouted at others) when it’s time to stand up and have a crack at the next adventure. It’s a banner the entire GWM Tank range can sit proudly under for years to come.”

The work went live across TV, BVOD, digital screens, and outdoor this week, supported by a hero film directed by Adam Stevens through Good Oil, with sound by Electric Sheep.

Credits:
Creative agency: Thinkerbell
Client: GWM
Production: Good Oil
Director: Adam Stevens
Soundhouse: Electric Sheep

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