IKEA says ‘I do’ to in-store weddings

What better way to celebrate the sanctity of marriage than by tying the knot in the birthplace of the Fartfull?

That’s right, IKEA has announced it will host civil ceremonies at five locations in Sweden next month.

It’s only a one-day thing and will be held at stores in Malmö, Linköping, Jönköping, Uddevalla and Karlstad.

The activation will transform participating stores into wedding venues, complete with a civil officiant and a curated ceremony space within the retailer’s showroom.

Only three couples will be able to marry at each participating store.

From meatballs to Marry Me

As per INGKA, Martina Bjuvenius, Interior Design Manager at IKEA Sweden, said the initiative was designed to celebrate connection and togetherness.

“Togetherness often begins when we open our hearts and say yes – and that is also how lifelong companionship begins,” Bjuvenius said.

“At IKEA, we want to make it possible for more people to say yes to both love and togetherness, which is why we are offering our customers the opportunity to get married in a unique environment and create memories for life.”

Couples wanting to participate must first complete a marriage licence application, known as a “hindersprövning”, through the Swedish Tax Agency before the ceremony can proceed.

Following the ceremony, couples will be served an IKEA summer menu and receive a wedding gift from the retailer.

Divorces can be fast-tracked by attempting to assemble the aforementioned gift at home.

Main image: AI-generated

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