Creativity
Network 10 turns MasterChef into a marketing juggernaut as ratings and BVOD spike
Season 18 launched with a multi-platform campaign targeting audiences wherever they’re watching.
by Natasha Lee – May 5, 2026
Coca-Cola inks multi-year NRL deal
Go on, name a more iconic duo.
by Vihan Mathur – Apr 29, 2026
Andy Lee fronts ‘Austra-Lee-an’ push for Australian Made Week 2026
The campaign playfully rebrands the initiative as “Austra-Lee-an Made Week”, leaning into Lee’s humour and national appeal.
by Vihan Mathur – Apr 20, 2026
Hugh Jackman and Ryan Reynolds bring chaos, banter (and sailing) ahead of Rio Grand Prix
It's giving Deadpool and Wolverine vibes with catastrophically fewer F-bombs.
by Vihan Mathur – Apr 10, 2026
TikTok forecasts $100bn creator economy surge in Australia by 2030
New data argues that creator content is shifting from a brand awareness tool to a measurable performance channel.
by Natasha Lee – Apr 2, 2026
Latest stories
SXSW 2026 wrap: AI takes the stage, humans make the magic
AI dominated Austin for SXSW 2026, but the festival proved the magic of marketing relies on genuine human empathy.
by Duane Hatherly – Mar 19, 2026
SXSW 2026: AI dominates the conversation in Austin
Convo Media CEO Monique Harris explores the tension between human creativity and AI at SXSW.
by Duane Hatherly – Mar 16, 2026
Entertainment Group launches the ‘Gathering for Good’ initiative
CEO Heidi Halson tackles donor fatigue and a cost of living crisis with celebration and collaboration.
by Duane Hatherly – Feb 20, 2026
L’Oréal Paris signs Asher Keddie as brand partner for Australia and New Zealand
The move sharpens the beauty giant’s push into confidence-led, midlife marketing.
by Natasha Lee – Feb 4, 2026
Flickerfest at 35: Bronwyn Kidd on stars, strategy, and the spirit of Bondi
Festival Director Bronwyn Kidd talks 35 years of short films, Renée Zellweger’s debut, and the heart of Bondi Pavilion.
by Duane Hatherly – Jan 22, 2026
