DoubleVerify launches pre-bid video exclusion lists for TikTok

DoubleVerify has introduced pre-bid video exclusion lists for TikTok, which allow global brands to avoid content deemed objectionable before their ads are served, maximising media quality, campaign performance, and advertising ROI.

The launch of this AI-powered brand safety and suitability offering by the digital media measurement and analytics software platform expands its footprint of trusted, independent brand suitability and media performance tools on the platform.

"We’re excited to launch DoubleVerify's pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns," said Mark Zagorski, CEO of DoubleVerify.

"Powered by DoubleVerify's industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settings—driving stronger engagement, maximising ad performance, and instilling greater confidence in their digital investments."

Brands and advertisers will benefit from comprehensive coverage with the platform's pre-bid controls with post-bid reporting to ensure end-to-end campaign measurement and optimisation, and operational efficiency which benefit from pre-bid activation that requires no manual upkeep and auto-refreshes in near real-time, ensuring seamless, always-on protection.

Brands and advertisers will also have enhanced performance as ads will not appear next to objectionable content, reducing media waste and maximising advertising ROI.

DoubleVerify's solution is powered by its proprietary, AI-powered Universal Content Intelligence classification engine. DoubleVerify analyses video, image, audio, and text elements to deliver superior content classifications at scale. Its innovative key frame extraction method is a smarter and faster way to analyse video content.

Instead of examining each video frame, which can be repetitive and time-consuming, key frame extraction focuses only on the most important moments where changes happen.

This streamlined approach uses less computing power and reduces environmental impact––ensuring an efficient, quicker, and more accurate analysis of campaigns, without sacrificing quality or precision.

DoubleVerify's automated pre-bid video controls and reporting insights are activated through DV Pinnacle, the company’s unified service and analytics reporting platform, enabling advertisers to monitor and optimise their TikTok ad campaigns.

Additionally, DoubleVerify is enhancing its TikTok dashboard in DV Pinnacle, equipping brands with greater transparency into ad delivery and deeper insights for campaign optimisation.

Launching in the coming months, these updates will introduce top-level pre-bid filtering, enabling brands to analyse reporting specifically for campaigns with pre-bid controls, along with content previews for flagged incidents—empowering advertisers with more actionable intelligence.

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