Mark Zagorski
Showing 1 - 10 of 10 results

DoubleVerify creates AI SlopStopper for social to tackle low-quality AI content
The tool is designed to help advertisers safeguard brand reputation and improve media quality.
by Vihan Mathur – Apr 17, 2026

DoubleVerify expands Microsoft Advertising integration to boost ad transparency
DoubleVerify has expanded its integration with Microsoft Advertising to cover Audience ads and introduced DV Campaign Automator™, enhancing ad measurement, transparency, and workflow efficiency for brands and agencies.
by Mediaweek Admin – Oct 16, 2025

DoubleVerify expands brand suitability tools across Meta Reels and Feeds
DoubleVerify has expanded its AI-powered brand suitability measurement across 30 content categories on Facebook and Instagram.
by Mediaweek Admin – Aug 1, 2025

ANZ leads APAC in brand safety, says DoubleVerify
Australia and New Zealand led APAC in brand suitability improvements, but still face challenges in attention and ad fraud, according to DoubleVerify’s 2025 Global Insights report.
by Tom Gosby – Jul 23, 2025

DoubleVerify launches AI-powered ‘AdVantage’ for video ad optimisation
DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled garden video environments.
by Tom Gosby – Jun 13, 2025

DoubleVerify launches pre-bid video exclusion lists for TikTok
Mark Zagorski: 'This solution helps advertisers ensure that ads appear in environments that align with their brand setting.'
by Alisha Buaya – Apr 15, 2025

DoubleVerify expands pre-screen content controls on Facebook and Instagram
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
by Alisha Buaya – Oct 11, 2024

DoubleVerify expands brand suitability coverage on Meta to include inflammatory politics and news
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be aligned with is critical."
by Alisha Buaya – Sep 9, 2024

DoubleVerify promotes Imran Masood to VP, country manager AUNZ
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
by Alisha Buaya – May 13, 2024

DoubleVerify unveils tiered 'Made for Advertising' brand suitability categories to maximise ad success
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
by Mediaweek Admin – Feb 29, 2024
