ADMA appoints Dr. Rob Nicholls as manager, regulatory and policy

ADMA (The Association for Data-Driven Marketing and Advertising) has appointed Dr. Rob Nicholls, a senior regulatory specialist, to manager of regulatory and policy.

In his role, Nicholls will collaborate with Sarla Fernando, director of regulatory and advocacy, on policy and regulatory matters related to data governance and data-driven marketing. He will engage with government stakeholders to advocate for responsible data use in marketing and assist ADMA members in navigating the evolving regulatory environment.

“I’m honoured to be joining ADMA and working alongside Sarla Fernando, Andrea Martens, and the wider team who have shown incredible leadership in this space over the past few years," said Nicholls.

"I’m eager to leverage my expertise to help marketing practitioners adapt to the upcoming changes and create more sustainable practices which serve the needs of consumers and business alike."

Nicholls has over 40 years of experience in competition, regulation, and governance, with a background that includes positions at the Australian Competition and Consumer Commission (ACCC), Webb Henderson, and Gilbert + Tobin. He has advised regulators, governments, and the regulated sector both in Australia and internationally, and led academic research on the intersection of technology and regulation.

Nicholls holds a PhD and MA from the University of New South Wales (UNSW) and is an accredited mediator.

“We’re excited to welcome Rob to our team," said Fernando. "His extensive regulatory expertise makes him a great fit for this role, especially as the marketing industry faces some huge regulatory changes, including the biggest overhaul the Privacy Act has seen.

"This reform will have a wide-ranging ripple effect and Rob’s exceptional regulatory and privacy knowledge make him a fantastic voice to Government for the marketing industry, and will also help ADMA members adapt to the changed landscape.”

See also: ADMA Global Forum returns to tackle marketing’s biggest challenges

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Top Image: Dr. Rob Nicholls