Allure Media launches Who What Wear, Byrdie and MyDomaine in Australia

Allure Media has launched local versions of websites Who What Wear, Byrdie and MyDomaine – trend-setting fashion, beauty and lifestyle destinations where every story is shoppable.

The launch marks the first overseas expansion for LA-based content and tech company, Clique, the #1 digital fashion social media publisher in the world.

“It’s no secret this is a game-changer at the premium end of women’s lifestyle publishing,” says Allure Media group publisher Alison Rice. “Australians are now officially in the clique!”

Exclusive fashion, beauty and lifestyle shoots with actress Claire Holt, model Bridget Malcolm and influencers including Sara Donaldson and Jason Grant, are now live on Who What Wear, Byrdie and MyDomaine Australia.

Local launch contributors include Eleanor Pendleton, Jess Hart, The Grace Tales’ Georgie Abay and Sibella Court, who join the existing roster of international contributing editors – Rosie Huntington-Whiteley, Lauren Conrad, Jessica Alba and more.