Bauer Custom Media to relaunch Weight Watchers magazine

Bauer Custom Media, in partnership with Weight Watchers, is relaunching Weight Watchers magazine.

Weight Watchers is evolving from weight-loss to address the more holistic benefits of a healthy lifestyle. The new-look magazine will spearhead the global transformation of the iconic brand, unveiling a modern, fresh and authentic lifestyle brand targeting women 30+.

“We’re really excited to be relaunching Weight Watchers magazine. Whether it’s in-magazine or online, the content has been beautifully curated to provide Weight Watchers with a marketing vehicle that speaks to the next generation of consumers in a relevant, engaging and inspiring format,” said Niall Murphy, executive general manager Bauer Custom Media.

The new-look Weight Watchers magazine goes on sale Thursday, 13 August.