Media brands engage with audiences at the Royal Sydney Easter Show

Every Easter many media companies who want to engage with existing and potential new Sydney audiences make sure they have a presence at the Sydney Royal Easter Show.

The Show’s head of commercial is former radio sales executive Paul Bowd who has just closed the books on his first event. Bowd told Mediaweek the organisation attracted big promotional support and many media activations from media companies this year.

“The 2017 attendance figures have far exceeded our expectations. Over the two weeks we entertained 922,827 visitors, a massive increase of 23% on the 2016 Show and 9% ahead of our budgeted forecast.

“I couldn’t have asked for better support from our media partners and their coverage certainly played a large part in our extraordinary visitor figures – the highest in over a decade.”

Media Partners: Sydney Royal Easter Show 2017

Nine Network Sponsorship of Woodchop Arena and Grand Parade plus on-air ticket giveaway

Seven Network On-site studio activation. Guest appearances by Mark Ferguson, Kylie Gyllies, Larry Emdur, Michael Usher, Tom Williams and others plus on-air ticket giveaway

The Australian Women’s Weekly Naming rights sponsorship of The Australian Women’s Weekly Theatre Kitchen

Julie Goodwin for The Weekly, Seven Easter Show studio

2GB/2UE Alan Jones introduced The Man From Snowy River each night on the big screen at Spotless Stadium and gave away  $10,000 worth of Harvey Norman gift cards in a cross-promotion plus on air ticket giveaways

ARN: KIIS ,WSFM and The Edge KIIS – Kyle and Jackie O sponsored the Haunted House of Horrors, Panic Rooms, torture test and slingshot activations. Last year they won an ACRA for the Haunted House of Horrors. WSFM ran a Pie Hole food challenge with Jonesy and Amanda and The Edge provided promotional support + on-air ticket giveaway

The Land Sponsorship of Sydney Royal Showgirl Competition, Rural Achievers Awards and Agrichats plus editorial support

2ME 14-day outside broadcast

News Corp Daily Telegraph Paddock sponsorship, Glamping Promo, Daily Highlights map, Show Guide, ticket giveaways + Newslocal ticket giveaways