Fetch reports 20% subscriber growth and new leadership for 'Fetch 2.0’ growth phase

Fetch TV has reported a 20% subscriber growth in the first half of FY25, signalling strong momentum as the company moves toward its ‘Fetch 2.0’ strategy.

With the ‘Fetch 2.0’ strategy, the company aims to scale beyond its current installed base of 715,000 Australian households, 10% of all family households in the country, encompassing nearly 2 million unique viewers. By FY30, Fetch intends to expand its reach to over one million households and 3 million individuals.

Under the leadership of recently appointed CEO Dominic Arena, Fetch has also announced a series of senior leadership appointments designed to propel the company into its next phase of growth and reposition it as a modern Australian technology powerhouse.

He said: “Fetch 2.0 is fundamentally about growing scale and profitability through optimisation of the core home entertainment platform business while selectively extending our world-class products into relevant adjacencies. We’re investing in top-tier talent to capitalise on our current installed base and drive future growth.”

Strategic leadership appointments

Fetch’s newly appointed senior leaders bring a mix of local and international expertise, reinforcing its execution capabilities across critical functions such as finance, sales, product management, marketing, and customer experience.

• Sarah Alder takes on the newly created role of chief revenue officer (CRO), overseeing revenue-generating functions, including sales, channels, commercial product management, and advertising & merchandising. Formerly Fetch’s CFO, Alder brings extensive experience from her time at Fox Sports, Sky News, and Ten.

• Caitlin Cottam has been promoted from within to chief financial officer (CFO). With 15 years of financial management and audit expertise, Cottam’s background includes roles at KPMG in the UK and Australia.

• Fernie Jasmine Abdul Ghani joins as chief customer officer (CCO), leading brand, marketing, communications, customer insights, and support. Ghani’s 30 years of experience span telecoms, financial services, and technology businesses in the APAC region, most recently at Axiata Group, where she earned several prestigious awards, including a Malaysia CMO Award.

• Eileen Khor takes on the newly created role of executive director, brand, product marketing & creative design. Khor’s career includes senior creative roles at SEEK, the regional digital agency ada, and production house Endemol.

• Israel Sage-Pickin steps into the newly created role of general manager, sales & channels. Bringing three decades of experience in business development and account management, Israel has worked with leading companies such as Telstra, Vita Group, and Goodman Fielder.

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