Five by Five and This is Flow launch 'magical' campaign for Australian Payments Plus
Becky Worley: "We wanted to take that feeling of getting on top of your life-admin and dial it up."
Australian Payments Plus (AP+) has launched an integrated campaign for BPAY payment service via independent agency Five by Five Global and media agency This is Flow.
This is Flow added AP+ to its growing roster of clients last year.
AP+ brings together eftpos, BPAY, and NPP Australia into one organisation to shape the future of payments in Australia. The organisation is also responsible for initiatives such as PayID, PayTo, ConnectID, Osko and Beem.
Aiming to resonate with a younger audience, the campaign renders the ease of the BPAY product, especially when it comes to managing bills, by drawing on relatable, everyday scenarios with a touch of magic.
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Christian Royds, senior marketing specialist at Australian Payments Plus, said: "We are thrilled to launch our latest campaign, demonstrating how BPAY can help Australians schedule and pay their bills in the security of their online banking."
Matt Batten, executive creative director at Five by Five Global, explained: “We all have a little bit of magic in our pockets. Our ubiquitous and essential phones enable us to do so much and solve those niggling life problems with just a tap or two.
"The campaign extends the magic of BPAY from paying your bills to sorting out whatever else you’ve got going on with a dash of wishful thinking.”
The campaign will be rolled out across out-of-home (OOH), cinema, radio, broadcaster video on demand (BVOD), social media, and digital audio.
"We wanted to take that feeling of getting on top of your life-admin and dial it up," added Becky Worley, copywriter at Five by Five Global.
Melbourne Southern Cross railway station
In December last year. Five by Five made headlines as it secured the Arubial account, a longstanding family business specialising in premium Australian wagyu beef since 1906. Arubial tasked the agency with creating a brand platform and launching a website with a content management system.
The agency’s job included developing a brand identity that matched the premium of Arubial’s product. Following a collaborative workshop, a brand purpose was established, guiding the creative direction and resulting in the tagline “Sharing Genetic Excellence.”
Credits:
Five by Five
Matt Batten: Executive creative director
Becky Worley: Copywriter
Sian Bedford: Designer
Gayle Kirkbride: Client director
Lois Vega: Senior account manager
Louise Brugman: Senior producer
Australian Payments Plus Charissa Brooks: General manager, brand and marketing Regina McCulloch: Executive manager, marketing Christian Royds: Executive manager, marketing Rita Phu: Brand and marketing manager
Infinity Squared Erin McBean: Executive producer Jordana Johnson: Director Katie Dorman: Producer Kate Cornish: DOP
This Is Flow Catherine Rushton: Chief strategy officer Andrew Sarkis: Digital lead Clare Rogers: Business director Breagha Everett: Account manager Sierra Galloway: Senior performance executive
