Greater Bank appoints It's Friday as lead creative agency
Pete Bosilkovski: 'It’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way.'
Greater Bank has appointed independent creative agency It’s Friday to create a new brand platform and vision for the brand.
"We have big plans for our Greater Bank brand, and we’re excited to tell a strong new story with It’s Friday," said Kate Messenger – head of brand and marketing, NGM Group.
"Greater Bank isn’t just another bank; they’re a challenger brand with heart and an ambition to make an impact to Australian lives. We’re excited to be partnering with Kate, Garry and the awesome Greater Bank marketing team, and we’re eager to get stuck in to help them realise this ambition around customer engagement and growth."
Pete Bosilkovski, CEO It’s Friday, said: "It’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way. We can’t wait to build a brand platform that will tell Greater Bank’s story like never before."
Pete Bosilkovski: 'We can’t wait to build a brand platform that will tell Greater Bank’s story like never before.'
Viral success
This win for It's Friday comes after Canadian rapper Drake responded to Sydney Water’s Instagram post asking him to keep the city’s waterways beautiful after a video of him throwing an orange slide at a drone supposedly spying on his Crown Towers penthouse went viral.
The tactical Instagram post, shared via It’s Friday, features a video that opens on Crown Towers and pans down to a rocky harbourside ledge, where the orange slide is seen washed up on the shore. A gloved hand picks up the slide.
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The caption reads, “Hey Drake, this yours?? Hope you’re enjoying our beautiful city – but let’s keep it that way.” It goes on to invite Drake to pick up the slide at Sydney Water’s reception desk, where he can also enjoy a complimentary ‘Warragamba Slammer’ (a bottle of Sydney Water).
The very next day, the Canadian rapper shared the Sydney Water video with his 143 million Instagram followers, further fuelling the growing online global conversation. Drake has yet to claim the slide (or the bottle of water).
