It's Friday

Suntory BOSS Coffee asks: is it iced coffee or a milkshake?

by Vihan Mathur – May 11, 2026

Pete Bosilkovski: 'The innovation URBNSURF has created is next-level.'

by Makayla Muscat – Feb 4, 2026

According to It’s Friday, the creative platform was about making a clear, confident claim during the peak season.

by Vihan Mathur – Jan 13, 2026

Emma Wynne: 'This campaign brings our brand platform of ‘Too easy’ to life in a bold and disruptive way, and partnering with It’s Friday helped us tell that story with authenticity and humour.'

by Alisha Buaya – Aug 26, 2025

Sara Flaksbard: 'It’s not just a new look—it’s a new chapter and we can’t wait to share it with the world.'

by Alisha Buaya – Aug 13, 2025

Kate Messenger: 'It’s Friday’s campaign delivers on the boldness of that ambition —giving borrowers the confidence to move decisively toward a better way of doing things.'

by Alisha Buaya – Jul 14, 2025

Pete Bosilkovski: 'It’s the dream opportunity for an agency. We can’t wait to get started.'

by Alisha Buaya – Jun 24, 2025

Tim Barrett: 'We needed a way to grab people’s attention where it matters most - literally in their bathrooms.'

by Alisha Buaya – Apr 28, 2025

Pete Bosilkovski: 'It’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way.'

by Alisha Buaya – Apr 10, 2025

Tim Barrett: 'Big cultural moments that are relevant to a brand don’t come along every day, so when they do, you have to move with lightning speed.'

by Alisha Buaya – Feb 25, 2025