Howatson+Company lands SharkNinja creative account

SharkNinja has appointed Howatson+Company as the creative agency of record, supporting the next phase of brand growth across Australia and New Zealand.

SharkNinja Pty. Ltd. is the local ANZ business responsible for bringing Shark and Ninja products to consumers across both markets.

Since transitioning from its previous Australian and New Zealand distributorship model in 2023, SharkNinja has built momentum behind Shark and Ninja.

Shark offers home cleaning and personal care solutions, while Ninja has grown its presence in the kitchen category across cooking, slushing, blending and brewing.

SharkNinja on the appointment

Aby Shukla, Managing Director at SharkNinja Pty. Ltd., said Howatson+Company impressed throughout the process.

“Full funnel comms planning and creative impact,” Shukla said.

“At each stage of the process, they demonstrated their perfect cultural fit with our business. We’re excited to welcome them to SharkNinja ANZ family.”

Howatson+Company on the win

Chris Howatson, Founder and CEO of Howatson+Company, said the agency was proud to support SharkNinja’s next growth phase.

“We are delighted to partner with Aby, Ben, and the SharkNinja ANZ team,” Howatson said.

“Their products are beautiful and functional. They’re solving needs and creating new wants. And their ambition is unmatched in the category.”

Howatson+Company joins SharkNinja’s existing ANZ agency village, working alongside social and media agencies VaynerMedia and dentsu, and PR agency The Haus.

The appointment is effective immediately.

Top image: Howatson+Company

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