HubSpot unveils global brand campaign in Australia

Hubspot - a customer relationship management (CRM) platform for scaling companies - has unveiled its first global brand campaign in Australia.

The HubSpot Success Stories campaign highlights its platform and unique position to help businesses grow better by connecting their people, their customers, and their business

The 12-week long campaign is an expansion on the existing "Grow Better" brand platform, delivered in a fresh way that reflects the company’s ethos.

The campaign includes audio and digital advertising rolled out across Australia, along with Out Of Home across Sydney’s Town Hall, Wynyard, Martin Place, Central, Bondi Junction, and Parramatta train stations and Sydney’s light rail from today.

HubSpot is focused on continuing to reach a new audience of upmarket decision-makers – including founders, C-suite executives, and sales and marketing leaders – by addressing the importance of understanding customers. 

The campaign was developed leveraging insights derived from its global community members of customers, employees, and a global research study commissioned by the company.

The study reported upmarket decision-makers are craving more connectivity, simplicity, and humanity in their software experiences, that they are frustrated by the complexity and pain associated with implementing and using most CRM platforms and want technology partners that can keep up with their pace of growth while also adding value for their teams.

Kat Warboys, APAC marketing director at HubSpot, said: "Times have changed. To grow better today, and into the future, businesses need a deep understanding of their customers to be able to deliver the experiences customers expect and deserve. They also need aligned teams and aligned tools and software."  

"We’re excited to bring our first-ever global brand campaign to Australia, localising it to address Aussie businesses and the pains they face as they grow. The campaign aims to position HubSpot’s CRM as a trusted, powerful partner for them, no matter where they are on their journey," she added.

The work was created in partnership with creative agency 72andSunny. The local media plan was ideated by HubSpot’s brand marketing team in collaboration with media agency, Carbon.