OpenX taps Brian Florido as publisher development director in APAC

OpenX Technologies has named Brian Florido as its new publisher development director in APAC, bringing one of Australia’s most experienced digital operators into the independent end of the market.

Florido, a 20-year industry veteran, joins after a long career spanning media agencies and senior publishing roles.

He was most recently at Val Morgan Digital, where he spent six years transforming a startup into a multimedia digital portfolio. Prior to that, he helped to scale Australia’s largest youth digital network Pedestrian.

Florido will report to Audrey Michelin, senior director of publisher development APAC at OpenX.

Strengthening OpenX’s ANZ focus

Florido’s remit centres on expanding OpenX’s publisher relationships and supporting the company’s growth strategy across Australia and New Zealand.

His background in digital transformation, commercial leadership and audience first content businesses makes the appointment a strategic move for the supply side platform as it continues to evolve its omnichannel offering.

Michelin said Florido will play a pivotal role in driving momentum across the region.

"Brian’s deep expertise across the digital media ecosystem makes him an invaluable addition to the OpenX ANZ team. His appointment underpins our commitment to excellence, accelerating growth across the region."

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