Sandhurst launches new national brand campaign via Innocean

Sandhurst has launched its brand campaign in partnership with Innocean, and is the agency's first media campaign in Australia.

This campaign marks a new chapter for both Innocean and Sandhurst as they bring vibrant Mediterranean flavours to Australian audiences through a wide-reaching, multi-channel approach.

The campaign has launched with a combination of out-of-home, native content and digital media to reach consumers across Australia.

By leveraging these channels, the campaign creates a cohesive brand experience that captures attention and builds brand awareness in high-traffic urban areas, shopping environments, and digital platforms. Sandhurst’s Mediterranean-inspired imagery and messaging are showcased in engaging, bold visuals that highlight the brand’s dedication to quality and tradition.

"We are so excited to be partnering with Innocean for the launch of our first national campaign," said Tom Galluzzo, head of marketing at Sandhurst.

"We can't wait for existing and new customers to see the brand in a fresh light. Our pivot towards lifestyle and a reinforcing our commitment to quality and tradition is an exciting new direction.

"Our family-run business has been a household name for generations, and now we’re excited to showcase our products in a bold, modern way, connecting with consumers through their love of food, entertaining, and the Mediterranean lifestyle."

The campaign promises to highlight the brand’s dedication to quality, tradition, and the authentic Mediterranean taste Australians have come to love.

Kathryn Furnari, head of media at Innocean Australia, said: "We are thrilled to partner with Sandhurst for their first-ever national brand campaign, bringing to life the essence of Mediterranean tradition and quality that the brand is known for.

"This campaign represents not only an exciting milestone for Sandhurst but also for Innocean Australia as we embark on our first media activation in this market."

The launch of Sandhurst's new brand campaign follows the recent news of Wesley Hawes' departure from Innocean after four years as executive creative director, to join creative agency 72andSunny Sydney, at the end of the year.

Jasmin Bedir, CEO of Innocean, said: “Wez and I had four amazing years together as a team. He is a lovely human, and we’ll of course miss him, but change is inevitable.

“We will make an announcement on our new creative leadership in due course,” she added.

See also: ‘Change is inevitable’: Jasmin Bedir on Wesley Hawes’ departure from Innocean after four years