It's Friday wins Sydney Water, conservation campaign to follow

Sydney-based independent creative agency It’s Friday has announced that it is partnering with Sydney Water following a competitive pitch.

Sydney Water's head of brand, media, and marketing, Megan Miller, said: "Sydney Water is delighted to be partnering with It’s Friday to create a cut-through, clever advertising campaign to spike awareness around the very serious issue of water conservation as we approach the prospect of another drought.

"Enticing Sydney to save water isn’t an easy task but we’re confident that the breadth of creative talent at It’s Friday will make a significant difference."

The company's CEO Pete Bosilkovski remarked: "It was only three years ago that Sydney’s biggest ever drought finally ended, and now as we face the return of El Nino, our great city is vulnerable once again.

"It’s an honour to partner with Sydney Water to create an advertising campaign that will make a difference at a time when it’s never been more important."

Earlier this year It's Friday was appointed as the creative agency of record for global human resources software company, ELMO.

Bosilkovski commented at that time: "We’re excited to be working with Kate Jones and the team at ELMO who are an outstanding and passionate bunch of marketers with big and audacious growth plans for the brand. We are super energised by the opportunity that lies ahead in our partnership to help realise those growth plans."

Kate Jones, head of marketing at ELMO, added: “We have bold, ambitious goals for the brand, and we’re thrilled to partner with It’s Friday who will play a pivotal role in our brand revitalisation journey.

"We have been impressed by the immediate impact the It’s Friday team have already demonstrated on our business, as they bring some of the smartest strategic and creative minds in the creative and digital space."

See also: It’s Friday named creative agency for ELMO