Mamamia Media Group appoints Howard Wilbury head of partnerships

Mamamia has announced the appointment of Howard Wilbury (pictured) to lead its premium partner division M+.

Tony Prentice, chief revenue and operations officer, said: “Howard is the perfect fit for Mamamia, matching our high value partners with access to our proprietary content, social, creative and marketing IP. With his unique mix of commercial and advertising agency experience, Howard will make M+ the home of innovation and ROI for clients who want to reach Australia’s largest and most influential female audience.”

Wilbury’s broad background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group.

Mamamia co-founder and chief creative officer Mia Freedman said: “Howard’s depth and breadth of commercial experience, and the fact he is such a delightful person, are just two of the reasons I can’t wait for him to join us.”

Howard Wilbury added: “I’m excited by the opportunity to return to a media owner and native digital content creator, distributing across multiple platforms. At a time when cut-through content is more important than ever before, it’s an exciting time to join Australia’s largest women’s media brand. M+ will accelerate growth for brands by capitalising on the magical engagement Mamamia has with its audience, whenever, and on whatever device, they want.”