WPP Media appoints Marcelle Hoyek to lead EssenceMediacom Sydney portfolio

WPP Media has appointed Marcelle Hoyek as Client Managing Director at EssenceMediacom Sydney, with oversight of a client portfolio that includes Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI.

Hoyek joins the agency from iProspect, where she has served as National Managing Director for the past three years, following an earlier stint as Sydney managing director.

The appointment comes as EssenceMediacom continues expanding its media, data, technology and integrated communications capabilities across the Australian market.

Reporting to Pippa Berlocher, Hoyek will oversee EssenceMediacom Sydney’s clients, people and operations, while working alongside the ANZ leadership team to drive further growth.

Berlocher said Hoyek’s experience and leadership style made her a strong fit for the business’s next phase.

“Marcelle is an outstanding leader with a deep understanding of the evolving role of media in driving growth. What I love is her genuine passion for people and delivering excellence for clients, and her hands-on focus on building strong, high-performing teams,” Berlocher said.

“She brings the right mix of strategic rigour, empathy and ambition to lead our Sydney business into its next chapter. I’m thrilled to welcome her to EssenceMediacom.”

Pippa Berlocher

Hoyek said the agency’s momentum and culture were key factors behind the move.

“EssenceMediacom has built something incredibly special. It’s a business with momentum, ambition and a genuine commitment to people and clients,” she said.

“I’m excited to join the team and bring my passion, creativity and energy to help elevate what is already a brilliant business and partner closely with clients to help drive meaningful growth in an increasingly complex communications landscape.”

Hoyek will officially commence with WPP Media on 1 July.

Main image: Marcelle Hoyek

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