Meta CEO Mark Zuckerberg announces more ways for creators to make money on its platforms

Meta CEO Mark Zuckerberg has revealed the tech giant will be rolling out more ways for creators to make money Facebook and Instagram.

In a Facebook post on Tuesday, Zuckerberg wrote: "Rolling out more ways for creators to make money on Facebook and Instagram -- and sharing updates that will help creators build for the metaverse.

"We're heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen. Details in the comments"

In the comments section, he wrote: "Digital Collectibles: We're expanding our test so more creators around the world can display their NFTs on Instagram.

"We'll bring this feature to Facebook soon too - starting with a small group of US creators - so people can cross-post on Instagram and Facebook. We’ll also test NFTs in Instagram Stories with SparkAR soon."

"More straight to creators: We'll hold off on any revenue sharing on Facebook and Instagram until 2024. That includes paid online events, Subscriptions, Badges, and Bulletin," he said.

Zuckerberg also shared that Meta will introduce "Interoperable Subscriptions" which allows creators to give their paying subscribers on other platforms seamless access to their subscriber-only Facebook Groups."

The platform will also introduce a feature called "Facebook Stars", the tech boss wrote: "We're opening them up to all eligible creators so more people can start earning from their Reels, live, or VOD videos." 

In addition to this, Facebook is also bringing back Stars Fest, a month-long celebration from June 15 to July 15 to recognise Stars creators.

The updates will also see the monetisation of Reels, he wrote: "We're opening up the Reels Play Bonus program to more creators on Facebook soon and letting creators cross-post their Instagram Reels to Facebook and monetize them there too."

The final feature in the upcoming round of updates is "Creator Marketplace" for brands find creators they want to partner with. This will allow a brand to send a project with the details, including deliverables and payment.

The feature will also have a partnerships messaging folder within Instagram DMs where creators and brands can filter through their offers and projects. 

Zuckerberg wrote: "We're testing a set place on Instagram where creators can get discovered and paid, and where brands can share new partnership opportunities."

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Top image: Mark Zuckerberg