Michael Miller announces record News Corp subs, next target revealed

Just a week ago News Corp global chief executive Robert Thomson reported how News Corp Australian subscription numbers were close to 500,000.

Yesterday Australian CEO Michael Miller told staff they had now ticked pass the half a million mark.

“This is an important achievement for us all to celebrate as it shows more and more people are willing to pay more for our trusted, quality journalism,” said Miller.

“Reaching 500,000 digital subscribers is a world-class achievement and my thanks to everyone who has played a role in achieving this goal. Growing our digital subscribers is made possible by the many teams behind our mastheads. Whether crafting stories, or supporting our online presence in marketing, digital and product, or editorial direction, your contributions have proven invaluable.

“Not only is 500,000 a significant number, it is also serves to reinforce that growing our digital audience is how we will continue to grow our business. We are a company with a rich, proud history in compelling storytelling and today, we continue to tell the stories, which inform, entertain and educate Australia in the most trusted and innovative ways. This is the premium content that resonates with our expanding audiences and is what will drive our long-term success.”

Miller finished his note to staff by indicating the next target – “I look forward to reaching one million digital subscriptions with you”.