Modibodi taps Bread Agency as global social media partner
Kerry Cusack: “Social media plays a key role in telling our story."
Modibodi has announced the appointment of Bread Agency as its global social media partner, aiming to enhance the brand's social presence across multiple regions, including Australia, New Zealand, UK, France, and Germany.
The specialist social agency’s remit will cover social strategy, content creation and influencer marketing through always-on and campaign work.
The announcement comes after Zenith Australia's appointed to manage the performance media, strategy, planning and buying across global markets for the pioneering absorbent underwear brand in April of last year, 2023.
Since its inception in 2013, Modibodi has been at the forefront of innovation in leak-proof apparel, offering a range of products such as underwear, swimwear, and activewear.
Modibodi executive director, Kerry Cusack said, "As category leaders and innovators, Modibodi has redefined period underwear and leakproof apparel, creating a business built on trust and authenticity. As a brand we are continually looking to innovate and always push the boundaries when it comes to our marketing and communications."
She continued, "Social media plays a key role in telling our story and bringing new audiences into the fold, which is why we are excited to work with Bread to build on what we’ve done and create bold new work with impact going forward. Bread Agency will play an important role in elevating our brand globally.”
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Bread co-founder, Mary Proulx, added: “Modibodi has been changing underwear and period conversations for more than 10 years and we’re excited to partner with them to craft social stories that extend the conversation globally. It’s a brand that’s bold at the core and we can’t wait to bring that to life across their social platforms.”
