News.com.au records more than 22m page views across first Olympics weekend
Readers consumed more articles than any other weekend this year, outside of the Bondi Junction tragedy in April.
With most of the Paris Olympics competition taking place overnight, News.com.au saw a spike in numbers across the first weekend with more than 22 million page views.
This spike continued on Monday as readers consumed more articles than any other weekend this year, outside of the Bondi Junction tragedy in April.
News.com.au has had more than 4 million vertical video plays since the Olympics started on July 26. Video views across the weekend were almost double the weekly average for the year while July 29 had almost 30 per cent more views than the most popular day of the Tokyo Olympics.
News Corp Australia’s free news and lifestyle editor-in-chief and Olympic editor Mick Carroll said: “Our offering has been truly comprehensive with our team delivering all the moments Australians want to see.
“We are seeing huge surges in the morning and evening as we act as a second screen. We’ve taken our round-the-clock coverage to the next level as our teams in Paris and Sydney fire at all hours to ensure every angle is covered."
The 9Network’s TV ratings for Monday broadcast of the Olympic Games Paris 2024 (up until 2am AEST) secured a National Total TV Reach of 10.139 million across Channel 9, 9Gem and 9Now.
Days 1-3 of Olympic Games Paris 2024 has achieved a National Total TV Reach of 14.785 million. The collective coverage has accounted for the Top 3 highest reaching days for Nine across Total Television and for 9Now in VOZ history.
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Nine, which has the Olympics rights, has been broadcasting from a 7x7m 'shipping container' on the Trocadero.
“After we got the specs, I jumped on a plane and went to the UK to see the English Premier League productions with their virtual space in action," Alex Rolls, Nine's head of creative and innovation at Wide World of Sports, told Mediaweek.
“That trip to the BBC Studios in Manchester gave us the confidence that this would be the way that we wanted to go.
“We went into the virtual direction because a seven by seven metre space for 22 hours a day for 17 days on Nine, no matter how good your set designer might be, it’s going to look small and it’s not going to be worthy of the event.”
