Harvey Norman lead commercial support for News Corp's Paris 2024 coverage

News Corp has named Harvey Norman, Woolworths, Omega, and Stan Sport as key commercial supporters of its Paris 2024 Olympic coverage, with Harvey Norman continuing its support through the Paralympic Games.

ASICS is also onboard and will be dressing the 45 editorial team members on the ground in Paris.

Managing director, client partnerships, Lou Barrett said: “At News, we are able to help our partners stand out in a traditionally cluttered Olympic and Paralympic environment. Not only will they be able to connect with audiences in the lead-up to the Games and during the action, but they will stay with us long afterwards when our experts tell the stories that go beyond the live events.

“The time difference between Paris and Australia means our audience will wake up and check our news sites straight away to see all the action they missed overnight which is a significant benefit to our partners. We have created tailor-made solutions giving clients much more meaningful integration, ensuring unrivalled visibility, reach and engagement.”

As an official team partner for both the Australian Olympic Committee and Paralympics Australia, the entire business will be coming together bringing all news, features, analysis, opinion, results and images under one umbrella.

Coverage will be across News' metropolitan and regional mastheads, CODE Sports, The Australian, news.com.au and kidsnews.com.au. The coverage will also be extended to prestige and lifestyle titles including Vogue Australia, GQ Australia, delicious., Body+Soul and Escape. 

National deputy sports editor and sports commercial editor, Tim Morrissey said: “Our coverage at News goes beyond sport and beyond the headlines. We are also able to give our audiences insider knowledge and behind-the-scenes stories from Parisian life, covering the best in fashion, art and entertainment, along with where to stay and eat.

"This is the first time sport and luxury will intersect on a truly global scale and offers brands an unprecedented opportunity to capitalise. Our titles will be the premium lifestyle destination for Paris 2024.”