3CPR appoints Danielle Veivers as partner and reveals brand refresh
3CPR has promoted longtime team member Danielle Veivers to partner and unveiled a new brand identity to mark the consultancy’s next phase of growth.
3CPR has appointed Danielle Veivers as partner and launched a refreshed brand identity, marking a milestone for the specialist corporate and financial communication consultancy.
Established in 2021 by Paul Cheal, the firm is built on a senior-led consulting model aimed at delivering bespoke, high-impact communications to a curated list of corporate clients across Australia and the Asia-Pacific region.
Veivers’ promotion formalises her two-year tenure working closely with 3CPR clients. She brings close to a decade of experience in public relations and communications, having held roles in both agency and in-house environments.
Cheal said the move reflects the firm’s foundational promise of providing senior practitioners on every brief: “Danielle and I have worked together on and off for the best part of a decade, and her move to partner formalises a goal we’ve been working towards since she came on board over two years ago.”
“We are not focused on being the biggest, but we are committed to being the best.”
The new branding, which includes an updated website, was delivered by the firm’s in-house creative lead. It is built around 3CPR’s original pillars: Consult, Create, Connect.
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Veivers said she was excited to help shape the consultancy’s next chapter alongside Cheal: “We have always shared a passionate belief in the power of communications to help businesses deliver on their strategic goals and ambitions.”
“We are supported by a bench of experts who are renowned in their fields, ensuring we have the right person to meet the brief – whether that be creative, content, or spokesperson coaching.”
3CPR supports listed and private companies with media relations, investor engagement, policy communications and corporate storytelling. Its geographical reach has recently expanded to include clients across New Zealand and the broader APAC region.
Visit the new 3CPR website here.
Top image: Paul Cheal and Danielle Veivers
