Adobe taps Omnicom as global agency of record for digital experience and enterprise solutions

Adobe has appointed Omnicom as its global agency of record for marketing its digital experience and other enterprise solutions.

The media agency will partner with the software company's Enterprise Marketing team responsible for executing DX and DMe campaigns targeting enterprise accounts. Omnicom will offer strategic support in campaign development and customer journey creation, including messaging, personalisation, and media engagement and insights.

It will also support the creation and global deployment of Adobe’s core content, high-value offers and promotional assets. In addition, it will assist with Adobe's key events such as Adobe Summit.

Omnicom will create integrated teams to service this account with a flexible model that will ensure the best talent and capabilities are leading the engagement. Precision marketing, production and strategic consulting services will be key disciplines supporting the account, with the ability to expand disciplines to meet business needs.

Luke Taylor, CEO, Omnicom Precision Marketing Group, said: "Omnicom has always shared Adobe’s ambition for personalisation at scale, and this common objective is what will drive our work as we bring tailored omnichannel experiences to more Adobe enterprise customers.

"We plan to put our passion and knowledge of Adobe’s enterprise toolset into practice on this account, and we look forward to deepening our relationship with Adobe in this new capacity."

Omnicom's appointment comes Adobe appointed Dentsu Creative the creative and content agency last year.

The creative agency is responsible for Adobe’s product and release marketing, as well as local campaigns for its B2B and B2C creative products and services. Dentsu Creative will create the software company’s first “glocal” go-to-market model across the Americas, EMEA, APAC, and Japan, which aims to drive relevance, effectiveness and efficiency across local and global markets.

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