APN Outdoor retains Adelaide Metro contract

APN Outdoor has announced it has retained the Adelaide Metro contract. The new contract encompasses the advertising rights for nearly 900 buses, 24 trams and 136 train cars across the city and CBD.

APN Outdoor has held the Adelaide Metro contract since 2005, encompassing a range of transport formats, and this one contract gives total coverage to all areas of metropolitan Adelaide and the City incorporating the depots of Morphettville, Mile End, Port Adelaide and Glengowrie plus through separate agreements the South Australian regions of Mt Barker, Mt Gambier and Port Pirie.

Soon-to-depart APN Outdoor CEO Richard Herring said: “The Adelaide landscape is synonymous with trams, buses and trains and as a company we realise the importance of the continued relationship with the Department of Planning, Transport and Infrastructure. We are pleased to have been awarded the Adelaide Metro contract and look forward to working with them yet again whilst continuing to showcase this great product to our advertising clients."