delicious. magazine expands with new weekly edition

Premium food-lifestyle brand, delicious., is set for a major expansion in 2025, integrating into News Corp Australia’s state and regional mastheads to quadruple its reach to 10.9 million cross-platform readers per month.

From February 2025, a new weekly delicious. section will roll out every Wednesday across News Corp's state and regional mastheads, featuring food and dining news, recipes, restaurant guides, and travel content - all through a culinary lens. Select delicious.com.au content will also be integrated into masthead websites and apps.

State and communities managing director Mark Reinke said: "Our insights show growing consumer demand for new and immersive food and dining experiences, across high-end and value segments. We are also seeing increased demand for travel that features unique food experiences. Our expanded delicious. premium food offering is designed to engage this large audience with compelling food, dining out and travel content, curated by our leading journalists who understand food trends better than anyone."

As part of the expansion, the delicious. 100 will return, spotlighting Australia’s top dining experiences, while a glossy quarterly delicious. magazine will launch in state mastheads.

With the shift to a bigger, more frequent content model, the final monthly print edition of delicious. will hit shelves in June 2025.

Head of food, travel and health Kerrie McCallum said: “delicious. has always sought out great local, community and regional stories and integrating the brand into News’ state and regional mastheads allows us to connect the right content with the right people on a scale we’ve always wished for. We will serve our states and communities more frequently with food content that is relevant to them and create a premium proposition. We will also bring more regional and local stories to life because it resonates with our audience. Celebrating cultural moments, great local providores and businesses is what our audience is craving.”

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