Flourish PR to lead comms for RCH Foundation’s Fly For The Kids campaign

Flourish PR has been appointed to lead the PR and communications strategy for The Royal Children's Hospital (RCH) Foundation’s Fly For The Kids campaign.

The campaign, set to launch later this year, is a major fundraising initiative that aims to raise $4.5 million to help children with rare diseases access the latest in medical treatment and give them the best chance at a cure.

The Melbourne-based agency was chosen for its strong track record in purpose-driven campaigns and expertise in generating national media attention

"The RCH Foundation is proud to appoint Flourish as the media partner for Fly for the Kids," Ryan Brown, chief executive officer of RCH Foundation, said.

"This national fundraiser is set to take over Australia with the aim of helping kids with rare and complex diseases access the latest treatments, and we’re glad to have such a passionate, and values-aligned agency to support us in this mission.

"The appointment was made through a competitive tender process, and Flourish stood out for their media connections, strong networks and national reach."

Angela Ceberano, founder and managing director of Flourish PR, said: "We are incredibly honoured to be working with the RCH Foundation on Fly For The Kids.

"The hospital holds a special place in the hearts of so many Australians, and we are committed to delivering a campaign that not only raises awareness but also drives real impact for children and families in need," she added.

Creative communications agency Flourish PR has expertise across the entertainment, technology, lifestyle, corporate, and not-for-profit sectors. The agency is known for its strategic approach, strong media relationships, and passion for storytelling.

Top image: Flourish PR team

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